People notice
People trust
People talk

And only then do people buy in

B2B Strategy + Photography + Writing + Brand + Design + Quite-Nice-Gal

Sarah Barradell 🪩🌍

You’re saving the planet, let’s tell people. Probably your first Creative Director + Doer. For small teams rethinking biomaterials, landscapes and circular systems.

Hand-drawn circle around an important stat

There are usually around 88 touchpoints involved in a B2B sale. 71 happen before the sales team are involved. And the whole thing takes about 9 months.1

These are the touchpoints Sarah’s great at figuring out

Two hand-drawn underlines. TWO! That's how important this is.

9 months?! Better get cracking 🤙

Photo credit: Climate Connection / Climate Tech Time

A group of people socializing indoors, focusing on a smiling Sarah Barradell in a denim jacket, engaged in conversation with a man in a gray shirt and another woman in a yellow patterned top.

Meet Sarah

Sarah Barradell has been the first solo Creative Director + Doer on the scene for about 20 UK startups. She’s designed events for Prince Harry. Directed ad campaigns for Professor Hannah Fry. Now she works exclusively with small teams rethinking biomaterials, landscapes and circular systems.

She’s also the co-host of People, Planet, Pint North London. So if you’re in the area, sign up for free and catch her at the next event 🍻

Meet Sarah in person

From systems to science

Sarah spent the first 10 years of her career working across corporate, SaaS, tech and finance. Then, one day, she decided to quit all that and help brands who are using materials and landscapes to make the world a better place instead.

Because the macro material decisions we make today will shape the mighty landscapes we see for years to come. And she thinks that’s INSANELY cool. So cool, in fact, that she took a year off to research it all. And now she wants to get the UK excited about it, too.

(If you're looking for conversation starters – she also spent that year finishing a full Victorian DIY house renovation and learning how to longboard)

Read origin story

Close-up of pale fungal biomaterial beside a hazy mountain landscape, showing how tiny material choices connect to mighty landscapes and wider planetary systems.

Close-up of banana-based biomaterial threads beside the snow-covered French Alps, linking tiny material innovations to the mighty landscapes and wider systems they can help protect.

Close-up of water droplets on plant-based packaging beside an Alpine forest in France, linking small material innovations to the mighty natural systems they can help protect.

Close-up of Amphico biomaterial fabric beside the twilight landscape of Edale in the Peak District, connecting innovative materials with the mighty landscapes they’re designed to help protect.

Close-up of a made-to-last Rossignol product beside Arthur’s Seat in Edinburgh, linking durable, circular design choices to the mighty landscapes they can help protect.

Close-up of raw biomaterial feedstock beside the snowy landscape of Méribel, showing how tiny material choices connect to mighty landscapes and wider planetary systems.

Small team champion

Sarah’s built for small teams. She thinks fast. Connects threads. Learns by doing. And gets ridiculously passionate ridiculously quickly. She’s just as comfortable interviewing directors as she is mentoring new graduates.

She works across strategy, photography, writing, brand and design simultaneously. Mainly because she loves them all equally and can’t choose a favourite to specialise in. So instead, she offers the whole lot to small teams who aren’t quite in a position to hire full-time creatives (yet).

See recent projects

Photo credit: Climate Connection / Climate Tech Time

Sarah Barradell with long curly hair wearing a patterned green shirt and black skirt holds a glass of wine and a phone while talking to a group of people in a well-lit room with large windows.

Two hikers walking on a snowy mountain slope below a rugged, rocky peak under a cloudy sky.

Close-up of a dried, translucent leaf with delicate fibrous veins and thin spines, softly lit with a blurred natural background.

Close-up of an orange-brown lizard basking on a textured tree trunk with a blurred dark green and light background.

View of hillside houses surrounded by dense green tropical foliage, with a prominent red house near the top and palm fronds in the foreground under a partly cloudy sky.

Stories that people notice

In climate comms, ‘inspire awe’ is one of the most effective methods for driving action. Which is why photography plays a starring role in Sarah’s work in this industry.

Tactile, macro photography to explode textures, fibres, threads, nurdles and details into life. Documentary photography to show things happening in real time in the lab, warehouse and field. Product photography with studio lighting to get clients excited about what’s on offer. And outdoor photography to demonstrate real impact within the lived environment.

View Photography

Person holding a small dish filled with white powder and using a small spatula to scoop some of it.

Close-up of a brown plastic spoon dripping with white liquid over a green cutting mat with grid lines. From a shoot with London-based Demeter Bio, who are creating a bio-based PFAS alternative.

Close-up of hands using a rotary cutter to slice black fabric on a green cutting mat with measurement grid and a transparent ruler. From a shoot with London-based Demeter Bio, who are creating a bio-based PFAS alternative.

Close-up image of coarse golden nurdles clustered together, showing their translucent texture and varied shapes. From a shoot with Kelpi, who are creating a seaweed-based alternative to plastic sachets.

A container labeled 'kelpi' pouring a bright orange liquid into a clear glass filled with ice. From a shoot with Kelpi, who are creating a seaweed-based alternative to plastic sachets.

Content that people trust

When we talk about the health of the planet, there are certain things that land really well. And some things that open up a small black hole in your stomach, enough to make you put your laptop down and start scrolling Instagram for a bit instead. It's fascinating stuff.

The current industry thinking? Inspire awe. Include photos. Wrap scientific facts in a human story (more Attenborough, less AI). And my favourite: people may forget what you say, but they won't forget how you made them feel.

Whatever you do, though, stay away from the S-word.

Browse Framework

Coral-red graphic reading “Make it the best five minutes of their day”, with a hand-drawn sequence showing the reader moving from “wait, what?” to “I had no idea”, “that’s awesome”, “I feel so good after reading that” and finally “now who can I share this with?”

Snow-covered mountain landscape with tiny figures crossing a ridge, overlaid with the words “add a touch of awe”.

Pale pink graphic stating “13% of working adults in Great Britain say at least part of their main job is ‘green’”, followed by “Imagine if the other 87% knew what they were working on”.

Coral-red graphic reading “Social media is social. Like telling a story at the pub”, followed by “assume your audience is distracted and already four pints deep” and the prompts “Keep it interesting. Keep it relatable. Keep it short.”

Close-up of seeds spilling from a paper packet onto an orange surface, overlaid with the words “give people clear actions”.

Pale pink graphic showing “Experts with a deep understanding and a critical eye” leading to a circled “storyteller”, then to “People who want to understand what’s happening so they can help make the world better, too”.

Close-up of a white iguana surrounded by green leaves with text overlay reading 'pique their interest'.

Close-up of a glass beaker containing bright orange liquid in a lab setting, overlaid with the words “include scientific facts & evidence”.

Coral-red graphic reading “The purpose of this sentence is to get you to read the next sentence”, with the smaller line “Even though it’s really small.”

Playful portrait of a smiling Sarah Barradell with her hair in a bun, overlaid with the words “it’s okay to make it funny & alive”.

Coral-red graphic reading “It’s. Not. About. You.” with an arrow pointing to the word “them” circled in white.

Pale pink graphic showing two overlapping hand-drawn circles: one labelled “Our relationship with stuff, ‘waste’ and materials” and the other “The natural world and how it’s changing on the ground”, with the overlap marked “my work”.

Work that gets people talking

Right now, thousands of stories about some of the most planet-changing innovations of our time are stuck on to-do lists across the UK. And Sarah’s on a mission to get them out there.

You’re already doing incredible work. The stories are in your hands. But if you don’t share them, nobody hears about them. Frankly? Your work is just too important for that.

And that's what Sarah's work is all about. She'll sort your stories out. Launch them. And keep the narrative running. Because you're too busy to do it. And it's quite literally Sarah's job.

Email your plans to Sarah 🪩

Three ways to team up

For small teams rethinking materials and landscapes

Sarah’s been pretty wrapped up in the world of B2B content and marketing for 10+ years. So if you have an end goal and no idea how to get there, you’re actually giving Sarah her favourite type of brief.

Fractional (buzzword) Creative Director

Together, we'll level up your brand. Figure out your content. Sort your website. Refresh your deck. Take some incredible photos that make your work feel tactile and alive.

We'll then launch the first chapters for you to share across your channels. Long-term partnership, all-round good vibes.

12-Month Brand Documentary

A year-round partner to document your work – like case studies, thought leadership pieces and photoshoots in the field.

All managed end-to-end, releasing one large piece of content per month. Research, narrative, photography, interviews, writing. Published and ready for use across socials, pitch decks and other marketing channels.

One-Off 
Projects

One photo session. A founder story. A brand identity evolution. Or just a day of time where we can speedrun an idea.

For when budgets are tight. Or when you need something creative and you don't know who to call.